Twelve free skills that turn Claude into the operator your business needs — chasing invoices, answering reviews, auditing your site, writing pages that convert. Written like SOPs, not AI fluff.
A skill is an instruction pack — a folder with a file inside that teaches Claude exactly how to do one job well. Instead of you writing the perfect prompt every time, the skill carries the checklist, the templates, and the judgment calls of someone who's done the job for years. Claude picks it up automatically whenever your request matches.
One command in Claude Code, or upload the .zip to Claude.ai. Every skill on this page is free and takes about 30 seconds.
Say "this client hasn't paid in 3 weeks" or "tear apart my landing page." Claude spots the match and loads the right skill on its own.
You get work that follows a real procedure — the same questions, escalations, and standards a seasoned operator would use.
npx skills add buildwithreef/claude-skills
Built from the same playbooks Reef uses for client work. Pick what your business needs — each one stands on its own.
Business Ops
Reminder emails that escalate the right amount — friendly nudge to final demand — based on how late it is and who's paying.
View skillBusiness Ops
Owner replies to Google and Yelp reviews — glowing, brutal, or fake — in a voice that sounds like you, not a chatbot.
View skillBusiness Ops
A full audit of your Google Business Profile — categories, services, photos, posts, Q&A — with fixes ranked by impact.
View skillBusiness Ops
SMS scripts and follow-up flows that save the job before your missed caller dials the next name on Google.
View skillBusiness Ops
A step-by-step local SEO audit — citations, NAP consistency, reviews, service pages — what's broken and what to fix first.
View skillWebsites & Conversion
A brutal, structured teardown of any landing page — hero, offer, trust, CTA, mobile — scored and prioritized.
View skillWebsites & Conversion
A full CRO checklist for small-business sites, with every fix ranked by impact and effort so you know where to start.
View skillWebsites & Conversion
High-converting service pages for local businesses — plumber, dentist, restaurant — with schema markup guidance baked in.
View skillLeads & Content
Researches a prospect and writes a short, specific cold email that doesn't smell like a mail merge.
View skillLeads & Content
Turns messy discovery notes into a clean, scoped proposal — with the pricing presented the way that wins work.
View skillLeads & Content
Scroll-stopping hooks for short-form content, generated from named formulas — not vibes.
View skillWildcard
A blunt, plain-talk Iowa editor that strips the corporate speak out of anything you paste in. No jargon survives.
View skill